Solving the Online Offline Channel Conflict

Solving the Online Offline Channel Conflict Adding an online channel to a pre-existing offline channel can present a variety of challenges to a company. The e-business strategy of the online channel must be properly aligned with the business strategy of offline channel, so that the two channels can work in harmony with one another (Jelassi Enders, 2008, p. 265). When a company neglects to do so, their operations can end in organizational demise. In order to successfully implement an online channel, a company must address a number of strategic issues. The first issue an organization must address is to determine which products or services they will offer through their offline channel. A company may choose to offer the same products/services through both channels; an entirely different set of products/services online which are not offered offline; or a combination of new and existing products/services (Jelassi Enders, 2008, p. 264). When making such a decision, the company should evaluate their target audience and their preferences. They can also assess their competitors strategies to see how customers are utilizing the channels. Products/services offered online are often complementary to the offline channel; however, the organization must ensure that the online channel does not cannibalize the offline channel. Davids Bridal, a wedding and formal wear retailer, for instance, offers a combination of new and existing products via their website. There is a large portion of products which are offered through both the physical store and website, as well as a group of products offered strictly online. Most wedding dresses are offered via both channels, as customers prefer to try the dress on in the store before buying; however, they offer a number of ceremony and reception products through the website only. Offering such products online helps to maintain costs in the physical store, as such products require additional shelf space and warehousing costs. Another issue which a company must address when adding clicks to bricks is to determine their pricing strategy. A company must determine how they want to price their online products/services in comparison with their offline products/services. They may choose to charge the same prices via both channels or charge higher or lower prices online. Each of these options communicates a different message to the customer. Offering the same prices tells the customer that the additional value of purchasing online can be found in other ways than through price discounts; charging lower prices acts as a financial incentive; and charging higher prices expresses to the customer that the company incurs additional costs when offering products online (Jelassi Enders, 2008, p. 264). From my personal experience, I have found that most retailers charge either the same or lower prices via their online channels. It appears that many retailers charge the same price; however, they offer additional sales and increased savings when purchasing online. Many companies have online exclusive sales, which they do not offer through the physical store. As a consumer, I would not purchase a product through a website if the same product was offered at a lower price in a physical store. I find this to be the least successful pricing strategy which a company could choose. The final strategic issue which a company must address is how to prevent or manage channel conflict. When a company implements an online channel to an existing offline channel, there is a possibility that conflict may arise between the channels. First, the company must determine the likelihood that conflict will arise and the importance or the affected channel. If the affected channel is of little strategic importance, the company should accept the decline of the existing channel and/or ignore the conflict. If the affected channel is of strong importance, then the conflict must be addressed (Jelassi Enders, 2008, p. 189). It is important to mention that a company must find ways to manage the conflict between an online and offline channel in order to advance the organizations progress. Many companies are fearful of moving into online sales; therefore, if they find the likelihood of conflict to be high, they often avoid moving into the online world altogether. This is an unsuccessful strategy as the company may miss out on vital opportunities and can easily fall behind their competitors. Instead, the company should evaluate the opportunities and threats of each channel and determine how to extract the most value from each (Bendix, Goodman, Nunes, n.d.). Adding clicks to bricks may prove to be an enduring challenge; however, when managed appropriately, implementing an online channel can yield positive results. In todays business environment, most companies are forced to add an online channel in order to keep pace with the competition (Gilbert Bacheldor, 2000). Over the next decade, I believe it will be standard practice for companies to have a website advertising their business, if not, selling their products or services. Essay Question 2 In todays business world, most companies are beginning to implement an online channel to their existing offline channel, if they have not done so already. When adding clicks to bricks, an organization may encounter conflict between the channels. Such conflict is a common occurrence and the organization must ensure that the new channel does not cannibalize the existing channel (Jelassi Enders, 2008, p. 264). There are several options a company has to solve online/offline channel conflict, as discussed below. The most obvious and ineffective way to solve online/offline channel conflict is to avoid the conflict altogether. Many organizations are guilty of discarding online implementation plans in order to avoid channel conflict (Bendix, at. el., n.d.). The online environment can provide ample opportunities to an organization. When an organization does not follow through with their plans, they will most likely set themselves up for failure. Organizations should avoid this option by all means, as they can easily fall behind their competitors and lose market share. The most effective way to solve online/offline channel conflict, on the other hand, is to develop ways to manage such conflict. When conflict between the channels is high and the importance of the affected channel is also high, it is imperative that the organization address the conflict (Jelassi Enders, 2008, p. 264). Based on a case study performed on a variety of firms, the following are several options for managing channel conflict: Alignment of goals: In order to manage channel conflict, the goals of both channels must be aligned. The channels cannot work against one another, or else the operations will fail. Online channels can be used as a way to reduce costs, support existing clients, and target a new audience. Organizational members must be made aware of the benefits of the online channel and be encouraged to contribute to online sales (Steinfield, 2004). The organization needs to develop ways for the channels to work in harmony with one another. For instance, they can integrate the online channel with their existing offline channel and create a central profit center (Jelassi Enders, 2008, p. 264). Coordination and control mechanisms: Coordination and control mechanisms are another way in which the online/offline conflict can be solved. The company must find ways for the channels to complement one another. Customers should be able to utilize both channels when performing a transaction (Steinfield, 2004). For instance, they can check the availability of a product online before going to the store. The inventory of the physical store must be coordinated with the online channel. Additionally, control measures, such as the accuracy of inventory information and speed of in-store pickups, can be used to monitor the coordination of the channels (Steinfield, 2004). Synergy benefits: Another way a company can solve conflict between channels is to create synergy benefits between the channels. Many companies lack the web development or logistic skills necessary to conduct online operations (Steinfield, 2004). Rather than develop an in-house online division, the company can build on their competencies by creating an alliance with an established e-commerce company (Steinfield, 2004). As a result, the companys core operations are not affected by online operations. There are a variety of options a firm can choose to solve the online/offline channel conflict. Most importantly, the company must address the conflict and find ways for the channels to complement one another. In todays technologically savvy environment, many customers look at an organizations website as an indication of their professionalism. Online and offline channels should be highly integrated and coordinated in order to avoid conflict and provide the most value to the customer. Essay Question 3 Creativity is a key component to developing an innovative e-business strategy. It can be defined as the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc (Creativity, 2010). Creativity stems from an individuals openness to new experiences. The more exposure an individual has to different experiences, the more creative their ideas will become (Jelassi Enders, 2008, p. 271). Case studies, in particular, help spur an individuals creativity by opening them up to a variety of business styles and techniques. Case studies present factual information regarding an organizations operations, strategies, and business methodology. They enable the reader to draw conclusions and formulate ideas based on the organizations successes and failures. Businesses can develop novel ideas and strategies by reviewing case studies and drawing insights from different organizations, cultures, or industries (Jelassi Enders, 2008, p. 278). Each type of case study analysis adds a different degree of creativity to a business strategy, as discussed below. Case studies can be used as an intra-industry benchmarking tool within an organizations own culture. This type of benchmarking involves an organization comparing their operations and strategies to those of their direct competitors. While the organization can determine where they need to make adjustments or are falling behind the competition, performing an analysis within their own culture will only provide a relativity low degree of creativity (Jelassi Enders, 2008, p. 278). The organization will not be able to draw upon fresh ideas which have not been used among their direct competitors. Case studies can also be used as an intra-industry benchmarking tool across cultures. Rather than focus on organizations within ones own culture, the organization compares their operations to organizations operating in other cultures. This type of analysis can open the organization to a variety of new ideas, technologies, and strategies which have not been achieve among their direct competitors. By looking across cultures, the organization can develop creative strategies which will place them ahead of the competitors operating in their own culture. Analyzing cross culture case studies can provide a mid-level degree of creativity. The most innovative ideas can be developed by analyzing case studies across industries. In such cases, the organization ventures outside of the comfort of their own industry. This type of analysis can prove to be challenging, as the organization must find ways to apply these e-business strategies and techniques to their own industry. However, despite such challenges, such an analysis can provide groundbreaking results (Jelassi Enders, 2008, p. 278). Analyzing case studies across industries can spur high degrees of creativity, which enable the organization to develop competitive advantages. Throughout the course of receiving my MBA, I have read several case studies in different classes. The information presented in these cases studies has opened my eyes to real organizational struggles, as well as creative business ideas. I have referred back to the case studies of past classes when studying unrelated topics. Although the topics were not related, much information was to be learned from these case studies. I believe that studying innovative companies, in particular, can provide a user with the most creative ideas. For example, I read a case study on 3M. 3M is a highly successful innovative company. They provide their employees with designated time to explore their own ideas. This has proved to be a successful tactic, as many new product ideas are developed this way. Although 3M is a product based company, other companies can learn from their successful business approach. Their techniques can be allied in a variety of industries and help inspire readers to develop innovative strategies. Another example is a case study I read on General Electric (GE) in my ethics course. GE began offering ultrasound machines in India; however, such technology is found to be controversial in India. While they had an obligation to provide technology which could save lives and provide early detection of life treating conditions, GE Healthcare also had to recognize a major cultural difference (Wicks, Freeman, Werhane, Martin, 2010, p. 131). The struggles presented in the case study and the manner in which GE handled the situation can offer innovative ways for companies to handle cultural differences. This case study can apply to any type of organization regardless of their industry, as ethics is an issue which must be addressed in all businesses. Readers of case studies must have an open mind. They must be able to look at the issues and struggles encountered by other organizations and determine ways to proactively avoid or manage such challenges. Readers must also find ways to exploit their opportunities and strengths. It is important that they read a variety of case studies before drawing conclusions. The more exposure they have to different types of management styles, business strategies, and operations, the more the creativity will flow. Essay Question 4 Creativitypool.com is an interactive website which allows users to submit their own, personal and creative ideas. The concept of the website is for individuals to share their unused ideas with the world. Other users can view the idea and, if they choose, they have the right to pursue the idea. By submitting an idea to the creativity pool, the user relinquishes all rights to the concept. If their idea is pursued, they will not receive monetary compensation. Instead, the user can suggest a reward they would like in exchange for the use of their idea, such as a free copy of an invented product (Creativitypool.com, n.d.). Many individuals have great, innovative ideas; however, they may not have the means to pursue their ideas. Creativitypool.com is a great way for the ordinary individual to share their ideas with others for the hopes of their idea being recognized. As stated on the Creativity Pool website, many people have great ideas and wait around for others to think of the same idea and to develop them. Creativitypool.com is a great way to speed up the creativity process for people and organizations that have the means to produce such ideas. While not all ideas are sufficient for production, the website is a fun way for users to share their quirky ideas with others. The Creativity Pool website is broken down into a variety of categories, including, but not limited to, clothes and fashion, sports and fitness, companies and services, home and work, pets and animals, society and politics, etc. (Creativitypool.com, n.d.). When you click on a link for a certain category, a forum appears filled with users ideas. Users can write comments, vote on the idea, or forward the idea to their friends. Comments are available via a link titled messages next to each idea. When clicking on the link, a separate forum appears to discuss a certain idea. The format of the website is very clean, easy to read, and user friendly. One idea, in particular, which I found to be very interesting and useful is a metal detector shoe. The user suggested a metal detector be placed on the bottom of a soldiers shoe so that they could detect mines and trip wires when out in the field (Creativitypool.com, n.d.). The idea has a 95% rating and 16 comments. Users wrote messages on possible problems with the idea, as well as suggestions on how the idea could be improved. Overall, Creativitypool.com is an interesting website to explore. Even if the user does not find any ideas to pursue, it can help open them to a variety of new experiences. Exposure to such innovative ideas can help spur creativity. Creativitypool.com is a great website for inventors and business professionals, as well as ordinary citizens wishing to share their ideas. Essay Question 5 As an organization works through the strategy formulation process, it is important that they extend the breadth and depth of their analysis. In order for their strategy to be successful and efficient, they should cover a broad horizon and perform an in-depth analysis of each element (Jelassi Enders, 2008, p. 283). The concepts and frameworks presented throughout this course and in the textbook can help increase the depth of analysis when formulating an e-business strategy. This e-business course has covered a wide range of e-business and strategy concepts. By studying the topics in this course, one would be able to look for and recognize important issues that need to be further investigated. In particular, the course has covered e-business specific concepts, generic strategic concepts, and fundamental economic concepts (Jelassi Enders, 2008, p. 285). By starting at the most basic level of analysis, one can uncovered deep rooted issues and continue working their way down to specific elements of the problem. The most basic level of analysis can be achieved by analyzing e-business specific concepts. This course has covered a wide range of concepts including virtual value chain analysis, online/offline channel conflict, the ICDT model, etc. (Jelassi Enders, 2008, p. 285). Each of these issues is fundamental to e-business companies. Once an organization has analyzed issues specific to e-business, they must further their analysis by investigating cause-effect relationship between these issues. Cause-effect relationship can be identified by exploring the generic strategic concepts covered in this class. Such strategic concepts include the five forces industry model, strategy formulation process, differentiation and cost leadership strategies, co-opetition, etc. (Jelassi Enders, 2008, p. 285). These strategy concepts can be applied to any industry or business model. They allow the organization to explore cause-effect relationships of specific elements identified at the first level of analysis. By considering such concepts, the organization will begin to question the structure and importance of specific activities within their value chain, which will help them identify their core competences and develop competitive advantages. Once the organization has explored strategic concepts, they can continue their analysis by evaluating economic concepts. This course has covered a range of fundamental economic concepts which include transaction costs, economies of scale, perceived use value, value creation, value capturing, etc. (Jelassi Enders, 2008, p. 285). Expanding their analysis to this level will help the organization develop effective pricing strategies and determine ways to lower or maintain their costs. It is important to extend the depth of analysis from e-business specific concepts to fundamental economic concepts. The concepts presented in this course will help students to develop effective e-business strategies by presenting them with a broad overview of important strategic concepts. By gaining a deep understanding of such concepts, the student will have the knowledge to identify the activities and issues that require further analysis. Performing an in-depth analysis is a fundamental step in developing an effective e-business solution (ISKIV.net).

Dimensions of Diversity

There is much lip service given these days to the concept of diversity in the workforce. The reason that it is â€Å"lip service† is that many people only have a vague understanding of what a diverse workforce actually is and why diversity is highly important within the business world. There are a number of reasons why a diverse workforce is an effective workforce. On a baseline level, a workforce that incorporates various dimensions of diversity will never be a stagnant work force.That is, when the people who make up the work force come from a multitude of backgrounds, there will be a variety of different perspectives offered on various business decisions. For example, if there is a question regarding how to market a specific product to a specific group of people, would it not be wise to have individuals from that specific group of people part of the decision making process regarding the actual marketing plan? It is surprising that there will be a number of companies that wil l actually exclude the targeted group from the planning stages.This is terrible management and will only lead to a number of missteps and oversights that could have easily been corrected had a more diverse workforce been employed. Also, incorporating dimensions of diversity in the workforce is the moral thing to do. To have a workforce that is exclusionary is no different than a cancerous growth at the epicenter of the company. Lack of diversity will eat away at a company until it can not function and, in the modern era, a workforce that is not diverse does not belong in the modern era at all.

Analyse the Role and Impact of Fiscal Policy

Traditionally, the Australian government has attempted to achieve its economic objectives through the implementation of macroeconomic policies especially fiscal policy (the budget). Fiscal policy (FP) is a macroeconomic management policy as it plays a critical role in influencing the level of aggregate demand (AD) in the economy. It aids the government in achieving its economic objectives, of managing and stabilising the business cycle so that the economy experiences internal balance (price stability & full employment), external stability (management of CAD, financing import expenses with export income and the ability to service our debt) and relatively stable economic growth. Graph Fiscal policy deals with the government’s use of government expenditure (G) and taxation (T) i. . the budget outcome to influence (AD) and resource allocation and income distribution. Fiscal policy is all about budgetary outcomes as they give an indication on the state of the economy; the 3 outcomes are neutral, expansionary and the government’s current contractionary stance where government revenue is greater than expenditure. A contractionary stance may be used to slow the rate of economic growth and aid in reducing inflationary pressures. Within the budget there is a cyclical and a structural component. The structural discretionary component is the deliberate change to government revenue and taxation and the cyclical non-discretionary component involves the changes to government spending caused by changes in economic activity. The budget has deteriorated significantly on the back of a strong Australian dollar (AUD), falling terms of trade, plateauing of the mining boom and subdued consumer confidence resulting in a budget deficit of $19. b for 2012-13 and is forecasted for a deficit of $18b for 2013-14. The first economic objective is economic growth which aims to increase real income and spread the benefits of the mining boom and increase income distribution. In this budget the government has taken up a mildly contractionary stance delaying its short term goal of a budget surplus as it balances its commitment to fiscal consolidation against possible weaknesses in economic activity, increased unemployment and a lack o f investment and growth. This stance allows the government to gradually service’s its debt and return to surplus by 2016-17 as it realises slowdowns in the economy as the mining boom has moved of its peak and has plateaued along with commodity prices. The end of the mining boom will see Australia move from mining back to the services sector where around 75% of labour is employed, this transition will see E. G grow below trend (3-4%) at 2. 75% in 2013-14 before returning to 3% by 2014-15. To ensure long term sustainable E. G the government will implemented key structural reforms like ‘GONSKI’ ($9. 8b), ‘NBN’ ($37. 4b), ‘NDIS’ ($14. 3b) and the National Building Program (NBP $24b). They aim to improve the nation’s productive capacity by boosting human capital, infrastructure capacity, labour productivity levels and reduce capacity constraints restraining allowing Australia to capitalise on growth in Asia. To fund these reforms the government has found $43b in savings over the next 4years and they include the abolition of the baby bonus ($4. b), increase in the Medicare levy ($11. 8b) and deferring income tax cuts ($1. 5b). By abolishing the baby bonus and the family tax benefits in the short run it leads to income inequality and a lower standard of living. Internal balance is another economic objective which looks at price stability by maintaining low inflationary pressures ensuring sustainable economic growth and full employment of the factors of production especially labour. The government’s planned return to surplus by 2016-17 can be achieved by adopting a contractionary stance by reducing (G) in (AD). By reducing (G) it helps keep demand pull inflation down keeping to the RBA’s target band of 3-4%, low inflation is beneficial for our external balance especially exports and also keeps E. G at sustainable levels. Two major government reforms are GONSKI which aims to improve educational and human capital levels and NDIS which looks to return the disabled into the workforce to increase employment levels. A gov’t instrument used to control internal balance and smooth out fluctuations in the business cycle are automatic stabilisers which are a cyclical component as it’s used according to various economic conditions. The two auto-stabilisers are progressive taxation meaning that when workers start earning more they move into higher tax brackets paying more tax and welfare payments which are handed out to the unemployed to help stimulate growth during a downturn in the business cycle, they are used to help the even distribution of income and improve our gini-coefficient. Graph The final objective is external balance which is the ability of Australia to manage the CAD by financing import costs with export revenue as well as paying off debt. As the CAD may be deemed unsustainable if it exceeds 5% of GDP which may lead to a debt trap, Australia’s debt to GDP ratio stands at 1. 3% significantly lower than other advanced nations. Australia’s persistent CAD’s is a result of our narrow export base as we as the structural problem of low domestic savings. A narrow export base contributes to our CAD as domestic industries esp. the manufacturing isn’t internationally competitive. To address this issue the government has taken to fiscal consolidation to attempt to increase national savings and reduce the savings investment gap as well as reduce inflationary pressures resulting in cheaper exports and reforms such as â€Å"NBN† and â€Å"NBP† look to reallocate resources to more efficient industries and improve out international competitiveness. These policies and reforms help increase savings and revenue hence reducing our reliance on foreign capital and investment will help reduce our foreign liabilities; however delaying the return to surplus means we have increased foreign liabilities and servicing costs. The govt’s mildly contractionary stance aims to achieve its economic objectives of sustainable growth, internal and external balances. Through new reforms they are able to boost economic activity, resource allocation and distribution of income. â€Å"GONSKI† aims at improving our nation’s productive capacity to capitalise on growth in Asia and provide long term sustainable growth. Resources reallocated into the â€Å"NBN† and â€Å"NBP† to increase productivity and international competitiveness as well as internal and external balances. The â€Å"NDIS† funded by the increased Medicare levy is an example of distribution of income. By delaying the return to surplus it doesn’t stall the economy as it goes through a transition period from mining to services, although the unemployment rate has risen to 5. 8% it still remains at low. However it does mean an increased CAD and external balance. So the 2013-14 budget has been effective in achieving the government’s economic objective.

The Australian and American Freedom Rides Essay - 675 Words

The Australian and American Freedom Rides This essay briefly discusses the similarities and differences of the ‘Australian and American Freedom Rides’ history. Throughout the essay, there is a discussion on what the reasons were for the protest of the Freedom Rides. It also points out the duration of the protest and the major locations where they were held. The essay also shows the different reactions to the protest and the influential behaviour it results in. The American Freedom Rides were motivated by the ‘Journey of Reconciliation’ in 1947, â€Å"led by civil rights activists Bayard Rustin and George Houser†1. The Freedom Rides in America involved riding a bus opposing the segregation of black and whites riding together in buses2.†¦show more content†¦The duration of the American Freedom Rides occurred mainly in May 1961. Unlike in America, the Freedom Rides in Australia took place later on the 12th February 19659; when the University of Sydney students rode into the â€Å"towns in northern New South Wales which contained large Aboriginal populations†10. One of the main towns mentioned was at Moree; where they protested in swimming pools, attracting a lot of violence. The Freedom Rides also passed through Wellington, Gulargambone, Lismore, Bowraville and Kempsey. The duration of the Australian Freedom Rides occurred mainly in February 1965. In America, the reaction to the protest was very intense. Throughout the protest, the Freedom Riders came across violence and the reaction of the protest was ruthless. While having to delay their journey to change a slashed tire, â€Å"one bus was firebombed and the Freedom Riders were beaten (by a white mob). The second bus was similarly attacked and the passengers beaten†.11 In America, there was a Freedom Ride accompanied by the State Highway Patrol, taking their journey headed for Montgomery; but when â€Å"local police failed to protect them, they were again beaten†12. Similar to America, the Freedom Rides in Australia â€Å"gained publicity when the students were set upon by angry crowds and placed under police protection†13. The students pressed into the entrance of the Moree swimming pool, at the same time a furious crowd â€Å"booed and catcalled†14. The dilemmaShow MoreRelatedThe Australian Freedom Ride Of 1964867 Words   |  4 PagesSLIDE 1 The Australian freedom ride was strongly inspired by the American civil rights movement, particularly in segregation of public amenities in country towns but this movement also wanted to draw public attention to the substandard ways indigenous people were living in rural communities. 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